Mira Mediterranean Becomes a Power Room as Branson Cognac and Hakk Honor Industry Women by NWO Sparrow

A deeper look at the women behind the biggest wins in music, media, and culture by NWO Sparrow

For every major rollout, chart-topping release, and headline-making moment, there is a team working with intention behind the scenes. While audiences celebrate the faces on stage or on screen, the real engine of the entertainment industry often moves quietly behind. Women across marketing, media, branding, and executive leadership continue to shape the direction of culture without always receiving the recognition they deserve.

As Women’s History Month came to a close in New York City, an intimate gathering brought that truth into focus. Branson Cognac, founded by Curtis “50 Cent” Jackson, partnered with Mira Mediterranean Lounge to host a private dinner dedicated to women who influence the entertainment space from positions that are not always front-facing. The evening was not about public spectacle. It was more so about real acknowledgment.

That intention was echoed in a message shared with the room by Roseay the curator of the event and CEO of The Now PR

“Good evening everyone, Thank you all for being here tonight. In honor of Women’s History Month, tonight is about celebrating each and every one of you, your impact, your work, and everything you represent. We appreciate you, and we’re glad to have you here. Enjoy the night.”

There is something powerful about a room filled with decision-makers who are used to being the ones making things happen for others. Senior editors, marketing executives, brand strategists, and publicists came together not as facilitators, but as the focal point. These are the women who help shape artist narratives, guide campaigns, and determine how culture is presented to the world. Curated by Roseay, and Barry Mullineaux, CEO of Perk Marketing Group, the guest list reflected a powerful cross-section of industry leaders, including Georgette, Editor and Site Director at XXL, whose editorial eye helps shape how hip-hop is documented and presented to the world. Faith Barrow Hunte of Paramount+ and BET continues to bridge culture and strategy through brand storytelling that resonates across platforms. Marianna, a global marketing director working across major automotive brands, represents the crossover between corporate influence and cultural alignment. Dr. Charlene Thomas, SVP of Marketing at Def Jam.

Success in entertainment is rarely accidental. It is built through strategy, timing, relationships, and vision. Many of those elements are driven by women whose work exists beyond the spotlight. Their influence is seen in the tone of a rollout, the reach of a campaign, and the staying power of a brand.

Creating a space that centers these contributions speaks volumes. It shows an awareness that recognition should extend beyond performers and public figures. It also highlights a shift in how appreciation is expressed within the culture. Instead of waiting for public awards or milestones, there is value in celebrating impact in real time.

50 Cent presence was felt throughout the evening despite him not being physically in the room. His brand has consistently aligned itself with ambition, ownership, and cultural awareness. This initiative added another layer to that identity by placing focus on the people who help build the ecosystem that supports artists and brands alike. It was a reminder that leadership can be expressed through vision and intention.

Hakk, the owner behind Mira Mediterranean Lounge, played an equally important role in shaping the experience. The setting itself created an atmosphere that encouraged connection. It was warm, inviting, and elevated. In an industry where relationships often begin in crowded spaces, there was something refreshing about an environment designed for meaningful exchange.

Moments like this highlight the importance of community within entertainment. Deals are often discussed in boardrooms, but trust is built in rooms like this. When professionals have the opportunity to engage without pressure, new ideas begin to form. Collaborations take shape. Support systems strengthen.

The dinner also served as a reminder that influence is not always loud. Many of the women in attendance operate with a level of precision that does not require constant visibility. Their work speaks through results. Campaigns land the way they are supposed to. Artists connect with audiences in authentic ways. Brands maintain relevance in a constantly shifting landscape.

Acknowledging these women and their impact is essential. It reinforces the idea that every role within the industry carries weight. It also encourages a broader understanding of success. Recognition should not be limited to those who stand in front of the camera or hold the microphone. It should extend to those who help make those moments possible. The dinner itself, designed to be shared among guests, reinforced the theme of connection. Breaking bread together has always been a way to build trust. In this setting, it allowed conversations to move beyond introductions. It created space for genuine dialogue. That kind of interaction is often where the most meaningful relationships begin.

As the conversations from that evening continue to carry forward, one thing is clear. The women behind the wins are not just supporting the culture. They are actively shaping it , and thanks to the vision of 50 Cent, Hakk, and the experience created at Mira Mediterranean, that truth was finally given the room it deserves.